My Portfolio
A Collection of My Work – Click Below for Details
Work Experience
Jan 2024 - Present
ACBSP
Nov 2021 - Jan 2024
University of Missouri
Sinclair School of Nursing
Digital Marketing Coordinator
Led the development and implementation of comprehensive marketing and branding strategies for ACBSP events, meeting 100% of attendance goals for those within my scope of responsibility.
Strategic Communications Specialist
Developed and managed multi-channel content strategies, led major campaigns—including a new facility launch—and helped modernize digital and event communications, resulting in a 200% increase in Instagram engagement.
Aug 2019 - Nov 2021
State of Missouri Department of Higher Education & Workforce Development
May 2018 - Jan 2019
The Selfie Boutique Pop-Up
by The Imaginary Company
Social Media Specialist
Led campaigns that grew engagement and showcased workforce and education initiatives. Recognized with a department-wide award for the 2020 Return Strong campaign and supported the nationally ranked Apprenticeship Missouri initiative.
Social Media Marketing & Store Manager
Led brand strategy, staff management, and digital marketing for a pop-up business. Increased gross revenue by 415% in one month with launch campaign and social media impressions by 279% in one week while managing accounts with over four million annual impressions.
Professional Skills
Marketing Strategy & Execution
Digital Campaigns, A/B Testing, Email Marketing, SEO, Data Analysis
AI & Automation tools
Generative AI for Copywriting, Ideation, Workflow Assistance
Content Development
UX Copywriting, Graphic Design, Brand Standardization and Tone of Voice (TOV)
Project
Managment
Asana, ClickUp, Event Planning, Cross-Departmental Collaboration
creative & technical tools
Adobe Creative Suite, WordPress, Attendease, Mailchimp, Sprout Social