Report Ready

Prior to my time at ACBSP, the Access Accreditation event included a combined quality assurance and reporting section. As the audiences for these components diverged, it became clear that the reporting segment needed its own identity to better serve client needs. I was tasked with naming and branding this new event, which I titled Report Ready. The branding draws inspiration from the bold gradients and dynamic energy of Access Accreditation to reflect its connection as a sister event, while establishing its own distinctive color palette and visual identity tailored to its unique audience. I designed the full suite of event materials, including the brand, website, and email campaigns, ensuring a cohesive and engaging experience across all touch points.

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